What I Do

Hi, my name is Clayton Pauer and I help emerging brands build simple, effective sales and marketing systems—so they can land the right accounts and turn interest into real orders.

No bloated teams. No overcomplicated strategies. Just clarity, structure, and a repeatable way to grow.

What That Looks Like

Finding the right accounts
Not just more accounts—the ones that fit your product and price point.

Building a simple sales process
A clear way to reach out, send samples, follow up, and close.

Turning interest into real orders
So opportunities don’t stall out or disappear.

Creating simple marketing that supports sales
Clear messaging, sell sheets, and outreach that help you get in the door.

Creating structure without the bloat
Systems you’ll actually use—without hiring a full team.

DIRTdog Meaning:

DIRTdog is a reminder that what you’re building is special—but it isn’t easy. It’s not predictable or simple. It can be messy.

What matters is how you operate inside that.

With the best attributes of a good dog—bravery, commitment, loyalty, and presence—we build strategies that work in the real world, not just on paper.

I help founders think clearly, make better decisions, and move their business forward.

No unnecessary complexity. No over-engineering.

Just practical thinking, grounded strategy, and steady progress—no matter the dirt.

Clayton Pauer

I’ve spent over 20 years in consumer products, leading sales and marketing across both large organizations and growing brands.

Over that time, I’ve learned that building a sustainable business isn’t about complexity—it’s about strong relationships, consistent execution, and a clear focus on what actually drives results.

That perspective shapes how I work with every brand I support.

What can I do to help you?